Expand Your Reach with ATR: Share Your Craft Globally

The Australia Tasting Room Advantage

• Access international customers you’d never reach through traditional channels.
• Be part of a curated marketplace dedicated to showcasing Australia’s diverse producers, from everyday favourites to luxurious and collectible products.
• Keep full control of your product listings, pricing and margins.
• Work with a platform that’s built to make the process simple, seamless, and stress free from start to finish.

At Australia Tasting Room, we connect Australian producers with global enthusiasts searching for authentic products across every price point. Our curated marketplace breaks down the barriers of international sales, giving your brand direct access to customers who value the story, passion, and craftsmanship behind every bottle.

1. Effortless International Sales

No complex export paperwork, no costly marketing campaigns and no stress.

• You decide your pricing and margins.
• Accept orders directly, pack as normal, and ship via our logistics partners.
• We manage customs, duties, insurance, customer service, and payments.

A small commission is deducted per order, but everything else is handled for you.

2. Global Audience at Your Fingertips

Your masterpieces will be showcased to an engaged international audience actively seeking out Australian products, from Tokyo to New York and beyond. Australia Tasting Room is your international direct-to-consumer (D2C) channel, putting your cellar door experience into the hands of customers worldwide.

3. Your Story, Beautifully Told

Each producer receives a dedicated profile page; more than just a shop window. Share your history, philosophy, varietals, awards, tasting notes and more. Recreate your cellar door experience online to build lasting relationships with customers around the globe. ATR helps you nurture your international customer base, turning one time visitors into lifelong brand advocates and encouraging repeat sales.

4. Marketing That Works for You

From homepage features like Curator’s Picks and monthly Featured Producers, to targeted email campaigns, we amplify your products in ways that reach buyers directly and effectively. Your brand benefits from our established marketing engine, without you lifting a finger.

We Help Drive More Cellar Door Sales

Convert more of your international visitors who’ve tried and loved your wines into loyal customers. Take the complexity out of your cellar door team having to sell international shipping, by presenting your customers a seamless transaction & checkout process, with all inclusive pricing in their local currency. Every producer receives a unique QR code to display in their cellar door and on printed materials.

Here’s how it works:

1. Visitors scan the QR code in your cellar door.
2. They’re taken to your dedicated ATR Producer Page to order with all inclusive pricing (shipping, taxes, duties, insurance).
3. They receive their order at home, we service 15 key countries around the world.

This ensures you capture sales that would otherwise be lost, without adding complexity to your operations.

Want To Be Part of The Eco-System?

Joining ATR is simple:

1. Register your business via our Producer Registration Form. Once submitted, we will be in touch to set up your account.
2. Upload your products, images, tasting notes, and decide your product pricing.
3. Receive international orders directly through the platform.
4. Pack your orders as normal and ship your products with our logistics partners.
5. ATR handles delivery, customer service, and payments (less a small commission).

• No complicated logistics
• No additional admin
• More sales, more global reach

It’s that simple. No complicated logistics, no extra admin, just more time to focus on your craft.